Developing the idea of the memi involves juggling several concepts at once. One of these is data mining. The usual mechanisms for searching blogs are not necessarily sufficient to retrieve something that you stored years ago, and now only vaguely remember.
KZero is a British virtual worlds consultancy who are specialists in connecting real worlds brands and companies with the residents and environments of virtual worlds. They have been collecting data since 2006.
Many people have a fear about “where” their data is. The questions that they should be worried about, in my opinion, are not about who currently owns the physical machines where the zeroes and ones that represent their data are stored, but rather who has control over the right to look at, or distribute that data.
