Color, Materials and Finish
Google has a Color, Materials and Finish team, and their job involves “inventing colours”. Isabele Olsson, who leads the team, says that “Every year we work on hundreds of new colors, but maybe one or two make it”.
She describes the processes involved in this.
We try to live with the objects and the colors we design. For instance, when we design something for the home, be it a new color or a new shape, we place it on a shelf. Then every day for a week we walk past it, and we start seeing things we didn’t previously see. We don’t just design something and look at it and then it’s done. We try to live with the objects and the colors. These days, we’re sending product models to our houses and living with them in our homes.
We also bring back objects from trips as inspiration. A toothbrush, a bar of soap, a little plate, a spoon—seriously, anything. Then in the studio, we have drawers for these things from all over the world organized by materials. We even have one that’s labeled “organic,” and that’s always fun to open because you never know what you’re going to find. Sometimes it’s stones but sometimes I’m like, What’s that smell? Then we use these objects to make physical mood boards. It’s this idea of turning off your logic brain and turning on your intuition side.
I found this on a Google blog. You can find out much more here.